CELEBRATE28

CELEBRATE28 aims to ignite community pride and engagement by building excitement for the 2028 Summer Olympics through inclusive, inspiring events and initiatives that celebrate our diverse community, foster unity, and highlight the spirit of the Olympic Games. CELEBRATE28 is committed to serving our community, region, and visitors through arts and culture, recreation and wellness, sustainability, and transportation. CELEBRATE28 will prioritize economic development, equitable and inclusive access, and sustainable planning and execution.

As the world comes to Los Angeles for the 2028 Olympic and Paralympic Games, Santa Monica invites countries, brands, and cultural organizations to make our iconic city part of their Olympic experience. We envision hosting hospitality houses, brand activations, immersive cultural experiences, and unforgettable events that celebrate global diversity and creativity. If you're interested in bringing your presence to Santa Monica in 2028, please contact us at partnerships@santamonica.gov. Let’s build something extraordinary together!